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Marketing Information Systems SIM

Marketing Information Systems SIM

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Overview

Course Outline

Overview
Why Attend

The Course on Marketing Information Systems (MIS) equips marketing professionals with essential skills to design, manage, and leverage marketing information systems for strategic decision-making. This course provides participants with a comprehensive understanding of data collection, storage, and analysis methods critical to understanding consumer behavior, identifying trends, and supporting customer-focused strategies.

Participants will explore MIS components and tools, learning to interpret and apply data to real-world marketing challenges. With a focus on ethical data management, analytical skills, and strategic insights, this course prepares marketing professionals to implement and optimize MIS to align with organizational goals.

Course Objectives

By the end of the course, participants will be able to:

Objectives

  • To understand the purpose and components of a Marketing Information System (MIS).
  • To learn effective data collection and analysis techniques for strategic marketing.
  • To explore tools and software used in MIS for data management and reporting.
  • To integrate MIS with marketing strategies for improved decision-making.
  • To develop a mini MIS project that applies course concepts to practical marketing challenges.

Target Group

  • Marketing and sales managers seeking to leverage data for strategic insights
  • Marketing analysts and researchers looking to improve their data interpretation skills
  • Business intelligence and CRM professionals focused on marketing applications
  • New marketing professionals interested in understanding data-driven marketing systems
  • Students and professionals in marketing and data science fields
Course Outline

  • Introduction to Marketing Information Systems (MIS)

    • Definition and importance of MIS in modern marketing
    • Overview of components: data collection, storage, analysis, and reporting
    • Role of MIS in data-driven decision-making and strategic planning

  • Components of a Marketing Information System

    • Internal records systems (sales, inventory, financial data)
    • Marketing intelligence (gathering external data and trends)
    • Market research and customer insights
    • Decision support systems and analytical tools for marketers

  • Data Collection Techniques in MIS

    • Sources of marketing data: internal, external, primary, and secondary
    • Techniques for gathering customer and market data (surveys, CRM data, social media)
    • Ethical considerations and data privacy in marketing

  • Data Analysis for Strategic Marketing Decisions

    • Methods for analyzing and interpreting marketing data
    • Introduction to statistical tools and techniques used in marketing analysis
    • Translating data into actionable insights for segmentation, targeting, and positioning

  • Application of MIS in Marketing Strategy

    • Integrating MIS with marketing strategies and objectives
    • Using MIS for competitive analysis, forecasting, and customer profiling
    • Optimizing product development, pricing, and distribution based on data insights

  • Marketing Information Systems Technology and Tools

    • Overview of common MIS software and tools (e.g., CRM systems, business intelligence platforms)
    • Features of an effective MIS infrastructure for data storage, retrieval, and security
    • Selecting the right tools to support marketing needs and goals

  • Developing and Managing an Effective MIS

    • Steps for implementing a functional MIS in an organization
    • Managing data quality, system updates, and team training
    • Ensuring continuous improvement and alignment with marketing objectives

  • Case Studies and Real-World Applications

    • Analysis of successful companies leveraging MIS for strategic marketing
    • Hands-on exercises with MIS tools and marketing analytics
    • Group projects to build and present a mini marketing information system
Schedule & Fees
2026 Schedule & Fees
USD 3,300
Per participant
  • 15 - 19 Nov, 2026
  • English
USD 3,300
Per participant
  • 15 - 19 Nov, 2026
  • Arabic
USD 3,300
Per participant
  • 6 - 10 Dec, 2026
  • English
USD 3,300
Per participant
  • 6 - 10 Dec, 2026
  • Arabic
2027 Schedule & Fees
USD 3,300
Per participant
  • 14 - 18 Feb, 2027
  • English
USD 3,300
Per participant
  • 14 - 18 Feb, 2027
  • Arabic
USD 3,300
Per participant
  • 7 - 11 Mar, 2027
  • English
USD 3,300
Per participant
  • 7 - 11 Mar, 2027
  • Arabic
USD 3,300
Per participant
  • 16 - 20 May, 2027
  • English
USD 3,300
Per participant
  • 16 - 20 May, 2027
  • Arabic
USD 3,300
Per participant
  • 6 - 10 Jun, 2027
  • English
USD 3,300
Per participant
  • 6 - 10 Jun, 2027
  • Arabic
USD 3,300
Per participant
  • 15 - 19 Aug, 2027
  • English
USD 3,300
Per participant
  • 15 - 19 Aug, 2027
  • Arabic
USD 3,300
Per participant
  • 5 - 9 Sep, 2027
  • English
USD 3,300
Per participant
  • 5 - 9 Sep, 2027
  • Arabic
USD 3,300
Per participant
  • 14 - 18 Nov, 2027
  • English
USD 3,300
Per participant
  • 14 - 18 Nov, 2027
  • Arabic
USD 3,300
Per participant
  • 5 - 9 Dec, 2027
  • English
USD 3,300
Per participant
  • 5 - 9 Dec, 2027
  • Arabic

Dates & fees

15 - 19 Nov, 2026
USD 3,300
15 - 19 Nov, 2026
USD 3,300
6 - 10 Dec, 2026
USD 3,300
6 - 10 Dec, 2026
USD 3,300
14 - 18 Feb, 2027
USD 3,300
14 - 18 Feb, 2027
USD 3,300
7 - 11 Mar, 2027
USD 3,300
7 - 11 Mar, 2027
USD 3,300
16 - 20 May, 2027
USD 3,300
16 - 20 May, 2027
USD 3,300
6 - 10 Jun, 2027
USD 3,300
6 - 10 Jun, 2027
USD 3,300
15 - 19 Aug, 2027
USD 3,300
15 - 19 Aug, 2027
USD 3,300
5 - 9 Sep, 2027
USD 3,300
5 - 9 Sep, 2027
USD 3,300
14 - 18 Nov, 2027
USD 3,300
14 - 18 Nov, 2027
USD 3,300
5 - 9 Dec, 2027
USD 3,300
5 - 9 Dec, 2027
USD 3,300

Fees + VAT as applicable

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